Friday, 10 Jul 2015
How can persuasion be successful? by Vasiliki Gkofa, Psychology Writer
By Private Therapy Clinic
There is no doubt that people want their opinions to be heard and valued. Consequently they may undergo many tactics in order to persuade others of their views. Persuasion techniques may be implemented on purpose but sometimes they may appear without our intention. It is known that politicians are the first ones to apply persuasion techniques to influence public opinion and achieve their goals. It is not only political parties that devise persuasion procedures but this is seen almost everyday by people who will induce such methods in order to receive what is desired.
There are many different persuasion techniques that are used and are successful. As already mentioned, such methods may be put forth intentionally but there are times that people implement them without their awareness. This may be seen because persuasion in some cases is a necessity and is used so frequently that becomes part of everyday life. A very common one is known as the ‘Ingratiation and Reciprocity’ tactic. Teenagers may apply this in order to convince their parents to allow them to go out. Everyone knows that in order to convince, one has to be liked first. So the way that integration and reciprocity works is very simple. You provide a favor in order to receive one. So if you want to go out, casually ask your parents if they want your help with what they are doing. One can even compliment the other and remind them of how good looking they are. Once this is done, then the person feels flattered and probably obliged to return the favour and thus this is the time to ask the initial request.
Although this may be successful, there is always a backfire. If one understands that he is trying to be manipulated this may have the exact opposite effect. Thus the key is not to be too obvious as this is when the intended party realizes the true intentions and responds with ‘Tell me what is it you really want’. To prevent this, one should be occasionally helpful and as a result this will not seem as trying to be manipulative. Another common technique is known as ‘Door in the face’. This is applied when one makes a big request before asking for a smaller one. Consequently, the person feels obligated to grant the second request as he feels that he has to reciprocate the favor. For instance, if you want £30, ask for a bigger amount first and then try to show that you are willing to negotiate for less. ‘Foot in the door’ is also a common technique and is applied when one makes small requests before asking a bigger one and as a result the person feels committed and is therefore persuaded.
Such methods are put forward everyday and there are even times in which one may indeed intend to ‘manipulate’ the other but may not necessarily be aware of applying a persuasion technique. The above techniques are some of the most common ones and now you know when someone tries to persuade you and what to avoid when you intend to persuade and achieve your goal.
If you would like to find out more about this topic, contact the Private Therapy Clinic by telephone on: 020 81507563 or book online by clicking below.